Overview
Deliverability shows sending health for the selected client, including date-range trends, recipient-provider performance, mailbox health, domain authentication, and available inbox placement results. Employees may also see the client's send plan card and staff-only placement controls. Fleet-wide triage lives in CRM Operations > Deliverability.
How to use this page
Select the client
Employees choose a client from the Client Switcher before opening this page. Client users see only their own account.
Choose a date range
Use 7d, 30d, 90d, or custom From and To dates. The dashboard reloads its sending, engagement, bounce, and unsubscribe signals for that range.
Filter by sending domain
When domains are available, choose one to narrow sending and warmup activity. Use All Domains for complete client totals. Bounce and unsubscribe records may be unavailable for a single-domain view because those records do not store the sending mailbox.
Review the health summary
Read Emails sent, Hard bounce rate, Observed open rate, Unsubscribe rate, Warmup spam placement, and Mailboxes. Open rates are directional and are not an inbox-placement score. The 3% bounce line marks the intervention threshold.
Inspect trends and authentication
Use the charts for daily volume, delivery failures and opt-outs, observed engagement, and bounce trend. Review SPF, DMARC, DKIM, domain setup, provider results, and mailbox rows before deciding what needs attention.
Review the client send plan
Employees may see a Client send plan card with the weekly goal, 7-day pace, Safe cap per week, Protected per day, and Pace versus goal or Safe cap versus goal. Safe capacity is based on active mailboxes linked to a running cadence across five weekdays.
Run an inbox placement test
Employees can choose an eligible test mailbox and run a tagged Google and Microsoft placement test. The result reports Primary, tab, Spam, or Not delivered. Clients can review available results but cannot start the test.
What the buttons do
- 7d / 30d / 90d
- Loads a preset date range for the selected client.
- From / To date inputs
- Sets a custom date range and reloads the dashboard.
- Sending domain
- Narrows activity to one available client-owned sending domain.
- Client send plan
- Employee-only summary of the client's weekly goal, recent pace, safe capacity, and protected capacity.
- Run placement test
- Employee-only control that sends tagged probes from an eligible mailbox to available Google Workspace and Microsoft 365 seed inboxes.
- No action needed / Action queue
- Summarizes whether current deliverability signals need review. It does not change sending by itself.
- Pause outreach / Throttle / Scale
- Employee-only actions on eligible mailbox recommendations. An applied action shows its new daily cap and provides Undo when available.
- Retry
- Reloads the dashboard when its request fails.